“The difficulty lies not in the new ideas but in escaping from the old ones“. So said John Maynard Keynes in 1935. Right now, that means getting my head around the fact that the business plan I wrote with Robert Jason Bourne Gardner back in 2006 when we set up Redington is medieval history.
For a start, we seriously misunderestimated (with grateful thanks to George Dubya) the speed at which communication technology would re-invent itself. Back in those good old days, going viral meant someone forwarding your indiscreet email to every person in their contact list and they to theirs. Remember Claire Swire?
Today, it means Roberto posting his condensed thoughts about a compelling investment opportunity on WordPress and hitting Publish. Thirty minutes later a savvy financial journalist re-crafts the blog as breaking news and thirty minutes after that the line is ringing off the hook as pension fund managers call Rob direct to ask how they can get a piece of the action.
It’s mind-blowingly quick from jotting down your thoughts to getting a meaningful response. Incredibly, it feels like this whole warp-speed DIY publishing technology thing is only just kicking off.
Gutenberg. 1455. All over again.
What part are you playing in this industrial revolution?