Social Capital is the new Swiss Franc, the flight-to-quality must-have asset, and it’s trading at well over US$2,000 an ounce.
If you have it, you can spend it in more ways than you would have thought possible. If you don’t, you probably haven’t realised it yet. In fact, you think it’s meaningless jargon dreamed up by those Silicon Valley surfer dudes.
Nothing could be further from the truth. People with Social Capital have a sophisticated listening audience – which means their world view and their ideas are permeating and influencing the crowd. That’s huge.
How do you get Social Capital?
By being the Boss of the Firm, the Senior Partner, or the Head of Trading;
By having 30 years of experience in your chosen field of expertise;
Your picture is recognised by 1,000 people across your profession;
You have had 50 articles published in the professional journals over the last 10 years;
By knowing more about your micro-niche than anyone else in the world.
By blogging very good stuff regularly; How do you know it’s good stuff? People say so.
By being RECOMMENDED by other people. They tell your audience you are one of the Good Guys.
By being a Best-in-Class pensions lawyer who regularly gives valuable pointers to ordinary people who are in a tough place. For free.
By going out of your way to e-intro someone who is out of work to someone who may need their skill set. Even when you’ve never met them.
By making other people look good, even when there’s nothing in it for you.
The crowd loves you for all that, and, every time you do it, your capital goes that bit more social.